Bianca Wiley

Background

About Bianca Wiley

14+ years experience in Global, Regional & Local Marketing & Brand Manager leadership roles - Proficient in Ecommerce, with expertise in driving customer acquisition, retention, and growth through digital marketing - Successfully opened 20+ regional retail stores - Agile growth mindset - Multi-Channel Marketing Expert Cross Industry Expertise: Beauty, Personal Care, Fashion, Food, Consumer & Professional business models Cross Cultural Experience (South Africa & Switzerland) Globally mobile with 2 citizenships (South African/Swiss) I am a marketing and branding enthusiast with more than fourteen years of experience in leading successful projects and campaigns. I am adept in all aspects of digital marketing, brand management, marketing strategy, e-commerce, and new product development. I use my analytical, creative, communication, and project management skills to achieve and exceed targets. I am a hard-working, enthusiastic, and determined professional who strives for excellence in everything I do. I can work independently or as part of a team. I enjoy multi-tasking and problem-solving. I thrive under pressure and take on challenges with courage and resourcefulness. I have a creative flair with an exceptional eye for detail. My passion is building strong brands through market research to understand the customer and product needs. I have a proven ability to increase customer retention, expand market share, and drive revenue. I quickly grasp the mission, vision, and values of any organization. My experience includes various industries including FMCG, fashion, retail, and confectionery. I’ve also worked on the agency side consulting for international and local clients. I have dual South African and Swiss citizenship, which gives me an advantage to travel and relocate if needed. I am always eager to learn new skills, explore new markets, and embrace new opportunities. If you are looking for a marketing and branding expert who can help you grow your business with data-driven solutions, let’s connect.