Bill Andrews

Background

About Bill Andrews

Bill Andrews is a bottom line focused leader with experience pairing world-class branding and customer experience with strong ROI-based database driven sales programs. After serving as the head of marketing and distribution strategies for two high growth publicly traded companies, he transitioned to a privately held, PE backed global consumer products company. As the head of marketing for Viking Range, his programs helped establish a new category for the home market as they built a brand predisposition of 4 to 1 over their next closest competitor. While leading marketing for this iconic global lifestyle brand, Fortune Magazine recognized their marketing efforts by naming Viking the #2 brand in the country. As an early believer in the power of social and digital media, Gartner/L2 rated his company as the #1 social media brand in the home category. Bill also has extensive experience in database driven sales and CRM and has championed programs that have produced first year ROI results of over 300%. A finance graduate of the University of Mississippi, Bill continued his education at the School of Bank Marketing at The University of Colorado where he graduated with distinction. Bill served as Chairman of the Board of the Business School at Ole Miss, the Chairman of the New Orleans-based Southern Financial Exchange, President of the Central South Chapter of the Bank Marketing Association and as a board member of the National Automated Clearinghouse Association. As an outside resource, he has assisted Capital One and BB & T in strategic planning.