Bill Bragg

Background

About Bill Bragg

TECHNOLOGY DRIVING THE BUSINESS – Making the Impossible PossibleAmazon transformed the way we think about e-commerce by leveraging technology not just to support but to drive the business. Likewise, I’ve consistently used technology to challenge the status quo and make the impossible possible. Below are key examples of systems and innovations I’ve led at Sears Home Improvement Products (SHIP) that delivered tangible business results. Virtual/Augmented Reality Sales ToolsI spearheaded the design implementation of an immersive, interactive AR/VR platform using Unity3D gaming engine, enabling customers to virtually walk through kitchens and dynamically visualize different products and design combinations. This innovation dramatically enhanced the sales process by boosting close rates by 48% compared to traditional sales tools – proving that “showing is selling.” Spam Likely AvoidanceAs mobile phones became inundated with robocalls and spam, I identified an opportunity to improve our telemarketing success rate. I designed a system that rotated “clean” numbers from a pool to ensure that customer calls bypassed the "Spam Likely" filter, resulting in a 16% increase in right-party connect rate (from 11% to 12.8%), directly contributing to a multi-million-dollar revenue lift. AI-Driven Lead Scoring & Propensity ModelingTo optimize marketing ROI, I implemented a real-time AI-powered lead scoring system that categorized leads based on demographic and behavioral data, prioritizing the highest-potential leads. This system allowed the business to target resources more effectively, improving marketing spend efficiency and boosting profit margins by 1.7%. Machine Learning for Optimized RoutingFaced with complex scheduling and routing challenges, I developed an AI-powered routing application that optimized sales appointment assignments based on performance metrics and geographical location. This system not only reduced mileage expenses by 18%(~$1.28MM/year) but also improved close rates by 2.8%, directly driving a significant increase in sales performance while saving costs.Career InterestsI am passionate about using technology to solve complex business problems and create measurable impact. Whether as an individual contributor or manager, I thrive on transforming business challenges into technology-driven opportunities—making the impossible, possible.