Bill Cutting

Background

About Bill Cutting

As Director of Brand Strategy for TWIO Brand clients, Bill Cutting is in a position to apply his skills and experience most effectively. He began his career in production with ABC Sports. Through stints in broadcasting, film distribution, journalism, advertising and, finally, in the Utah agency business, he established himself as one of the region's top communications professionals. In 1984 he helped found Penna Powers Cutting & Haynes, ultimately growing the company to its current position as one of the top five advertising agencies in Utah. Bill's work for clients such as Medicode (now Ingenix), 3M, DOD/DigiTech, NuSkin, the Salt Lake Olympic Organizing Committee (SLOOC), the Los Angeles Olympic Organizing Committee (LAOOC), and others, he earned a reputation for creativity, depth, and precision. During the past decade, as chief strategist for TWIO Brand and its predecessor New Moon Media, Bill has used his unique abilities to create strategies, build brands and develop new business for a host of companies, both business-to-business and consumer, including Alsco, Reynolds Cycling, C.R. England, AlliedBarton Security Services and others. A competitive cyclist and musician, Bill teaches graduate-level strategy in the Gore School of Business, Westminster College. Specialties: Developing clear, authentic communications programs for clients by building upon a foundation of business and brand strategy.