Bill Feininger

Background

About Bill Feininger

Over my career, I have had the good fortune to work on a wide variety of projects, with a number of great companies and colleagues. Early in my career, I developed and delivered software products/services for military applications, real-time data collection and processing, image processing and analysis, competitive analysis database applications and video conferencing systems. For the past 26 years, my focus has been on media research from television/digital data collection, processing and data integration and audience research, measurement and analytics. For many years, I lead a team of engineers to develop the next generation services for Nielsen, which resulted in many research publications, speaking engagements and patents. In 2010, I became an entrepreneur as I developed and launched a data collection and television viewership service for FourthWall Media. Through partnerships I was able to create a one-stop shop for all datasets required to create television ad campaigns and measurement. This resulted in patents in privacy-compliant data integration, and a profitable business. From there, I went on to Altice/a4 Media & Data Solutions where I put together the data strategy, acquired and integrated over a dozen datasets and created patents top map device locations to 1st/3rd party datasets for targeted advertising. This work drives the product portfolio that delivers the first fully cross platform ad platform, and additional patents are pending to support this vision. Since then I have consulted for over a dozen companies with a specific interest is in creating new and innovative ways in which to create high quality audience segments, with verifiable results for ad campaigns driven from these segments, as well as data, measurement, metrics algorithms and research analytics across all ad platforms.