Bill Harper

Background

About Bill Harper

Throughout my career I’ve been obsessed with helping businesses discover their true purpose – and turning that insight into exceptional experiences that bind brands and their customers together. When consumers believe that a brand truly ‘gets them’ anything is possible. Whether I was helping to launch CarFax Vehicle History Report to the consumer market, positioning Delsey as North America’s lightweight luggage leader or preparing start-ups like Bleep CPAP to disrupt their category, I have been passionate about turning consumer insight into category leadership. I believe that every brand has the potential to dominate their category – to create a contagious, market-shattering impact on their customers and competition. In fact, I’m hell-bent on changing the world by giving brands and their leaders the ability to realize their full creative potential. That’s what I live for. Since 1998, I have created brand strategies and creative campaigns for more than 300 brands around the globe. I’ve had the great privilege to engage audiences for brands like EverBank, Music & Arts, Delsey Luggage, Red Hot & Blue, Denny’s, Precision Tune and Enterprise Rent-a-Car to name a few. On their behalf I have uncovered unique insights into the consumer set, created campaigns that positively disrupted their categories and caused countless competitors sleepless nights.(If they're not yelling, I haven't done my job.) At Carfax I created the first-ever consumer campaign - successfully launching them into the B2C market. My campaign for Delsey Luggage established the brand as the #1 provider of lightweight luggage in North America. And the strategic campaign for Music & Arts Center helped position the company for it’s $90MM sale to Guitar Center. Currently, I spend my time building wmHarper, my fourth advertising/strategic branding agency. I’m an optimist at heart. I believe that every good idea has a passionate message standing behind it. I’d love to meet people who feel the same way.