Bill McCarthy
Marketing Director at Spi Pharma
Based in West Chester, United States
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Seniority
Director
Department
Advertising & Marketing
Location
West Chester
Industry
Pharmaceutical Manufacturing
Company size
310
Contact information
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b•••••••@spipharma.com
Phone
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Background
About Bill McCarthy
Marketing leader with a passion for matching customer needs and behaviors with company capabilities and offerings to create strategic, actionable marketing plans. Skilled leading a global marketing team executing product management and promotional roles. Experience driving the commercial element of new product development and leading new product commercialization. 20+ years in commercial marketing roles focused on strategy development as well as product marketing and brand introduction. Deep experience developing the go to market planning and execution for organically developed and resale product portfolios with particular experience in high performance materials for the pharmaceutical, consumer health, and personal care markets.
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