Bill Owens

Background

About Bill Owens

Advertising, marketing and media professional who occasionally writes about himself in the third person. Demonstrated expertise in strategic development, positioning, branding, creative concepting and copywriting for all media. Diverse skill set includes strong leadership, communication, project management, presentation and broadcast production capabilities. Career Highlights Honda Marine–Concepts and copy for the brand’s first national campaign in over five years. Created new tagline: The Power of Boating. Ads currently running in national pubs, supported by POP and dealer materials. LP Building Products–Creative for relaunch of the LP brand following the company’s move to TN. Developed materials to communicate the “Build With Us” message across a variety of media. Creative for all product lines and new product intros. Tennessee Lottery–Creative for the most successful state lottery launch to date. Created “Tennessee’s Ticket To Fun” launch concept. Branded all major game introductions. Multiple campaigns across all media. Sales exceeded 4.3 billion dollars during this period, raising over 1.2 billion in scholarships. TENNFL/TN Oilers/Titans–Strategies, concepts and branding for the historic arrival of the NFL franchise. Multiple campaigns across all media for PSL, Club Seat & Corporate Suite sales, state debut and rebranding as TN Titans. Originated TENNFL transitional brand. Over PSLs were sold in one day. All PSLs, Club Seats & Suites sold by the end of the first season in Nashville. Hunter Fan–Reintroduced Hunter to the national audience via TV and print. Created campaigns and materials for all product lines. Multiple successful campaigns across all media that consistently increased web hits and sales. Bridgestone/Firestone-Creative for a variety of milestones, including the 100th Anniversary of the Firestone brand, return to Indy racing and the intro of Uni-T technology to U.S. Various executions in print, radio, dealer support materials and POP.