Bill Pemberton

Background

About Bill Pemberton

Bill is the Founder CEO of Stratos Communications. He also serves as General Manager and EVP of growth for the International Caregivers Association. As a seasoned PR and marketing strategist, Bill's experience spans large Fortune 500 corporations like Halliburton and EDS, small start-ups as well as advertising and PR agencies. He brings high-voltage program concepting and writing skills across all types of traditional media, social/digital, content, web, marketing automation, ads, proposals, video, and more. Most importantly, he knows how to integrate them all to create an omnichannel customer experience (CX) that drives the customer lifecycle as well as revenues. Full-cycle strategic planning and development of your end-to-end customer journey is his core talent. Bill's talented team also brings in specialized expertise in AI production, brand, advanced digital marketing and sales training. Working most recently on the agency side, Bill has specialized in accounts related to healthcare, senior housing, financial services, food service, and architecture. He also has deep roots in technology, energy, automotive, construction, real estate, manufacturing, not-for-profits, and more. This broad experience fuels his proficiency in business development, fundraising, and account management as well as proposal writing and contract negotiations. A gifted pro in PR/media relations, Bill translates business goals into PR action plans that can encompass policy issues, events, public affairs, and crisis communications as well as publicity. He develops and places high-impact stories on earned air, in print and online-whether it's a highly vertical B2B story or a broad-scale consumer campaign. His story mining and story crafting skills have gained exceptional access and interest from the media for his clients. As a branding expert and content architect, Bill also excels at powerful "brand casting." Whether it’s for birthing an original brand narrative or just supercharging a brand update, he’s innovated a powerful Brand / CX Audit that provides a basis for intelligent approaches to improving brand and customer experience. On a personal level, Bill is a highly motivated thought leader and positive team leader for cross-functional groups. Recognizing specific kinds of talent is a special talent of his. In general, his personality is powered by high energy, integrity, vision and sharp focus. For more information, call Bill directly at 469-763-2197 or email at bill@gostratos.com. You can also inquire via our contact form at