Bill Setten

Background

About Bill Setten

Learning resource specialist with expert knowledge of the higher education market and how to access it. 10+ years experience developing print and online resource programs for workforce education. Skilled at forging productive working relationships with academics at all organizational levels and across all academic disciplines. I bring expertise in: • Program Management • Strategic and tactical planning. • Market research to identify business opportunities and instructor requirements. • Development and launch of print and online earning resource programs for all academic disciplines. • Planning and executing “go to market” strategies. • Business development both nationally and globally. • Oversight of both the creative and business aspects of program delivery including branding, messaging, pricing, intellectual property (IP) protection and licensing. •Team-building and project management to produce highly competitive learning resource programs on time and within budget. • Producing teaching and learning resources across delivery platforms including print, multimedia and online. • Educational sales. Specialties: Program Management; Business Development; Content Strategy; Content Management; Content Development; Content Acquisition; Content Licensing; Intellectual Property; Educational Products; Education Market; Learning Products; Training Products; Textbooks; Scholastic; New Product Development & Launch; Multimedia; Cross-Functional Team Building; Creative Team Management; Web Content; Web 2.0; Social Media; Content Distribution; Vendor Management; Project Management; Branding; Messaging, Marketing; Editing; Editorial Decisions; Strategic Partnerships. Early career experience includes sales and editorial positions at Pearson/Prentice Hall, Houghton Mifflin, and Irwin McGraw Hill. I would welcome all relevant conversations. You can contact me (425) 736-8857 or at bsetten@comcast.net.