Bill Thauer

Background

About Bill Thauer

My "7 SEAS" approach: Cape Cod Creativity: Considered Concepts Carefully Crafted. Simply great ideas, well thought out, designed to solve client problems, and produced perfectly. ART DIRECTION, GRAPHICS DESIGN & PHOTOGRAPHY for: • BUSINESS IDENTITY/BRANDING Concepts & Asset Development • TYPOGRAPHIC SOLUTIONS: Logos, Titles • MARKETING COMMUNICATIONS: Brochures, Direct Mail, Reports, Promos, & more. • STILL LIFE & PRODUCT PHOTOS: When Your Unique Brand Demands Something More Than White. • CPG BRANDING & PRESENTATION: Packaging, Catalogs, Advertising, Trade Shows, Retail Display • PUBLICATIONS DESIGN: Magazines, Books, Event Programs & special projects A eclectic, diverse DESIGNER and print expert with over 45 years of professional experience (mostly on beautiful inspiring Cape Cod). I like to work with smaller/start-up/regional businesses. Strongly believe in early development of brand image for any business/product. I’m NOT your typical (graphics) designer – don’t come from the usual ‘design school’ background (often with a ‘graphic artist’ [SUBJECTIVE] slant). Rather have a very OBJECTIVE problem-solving ARCHITECTURE education (Univ of Mich) – and a dozen years in the field, before morphing into my BRANDING / GRAPHICS / MARKETING practice. I learned about the “ DESIGN THINKING” method years before it became a thing. This education helps me to always keep the big picture in mind while finessing details of any design project, no matter the scale or sector. And I learned to think in 3D – big help with really visualizing solutions… Other Photography: • OUTDOOR & LANDSCAPING (for architects, landscaping, real estate, and construction trades) • TRAVEL/DESTINATION, LANDSCAPE/COASTAL & STOCK (for hospitality, locales, events, editorial,[and more and more.] decor and fine art). Sectors with particular experience: CPG/homegoods; architecture/bldg trades; child care/education. I can help you build your brand and effectively position your product or business for success. And create the effective marketing communications you'll need ongoing too. A few clients: Christmas Tree Shops, Figawi (annual sailboat race), Colonial Candle, M.Kamenstein, Royal Haegar Lamp Co, Software Towle Company, Deck House (high-end 'packaged' home mfgr), DeCordova Museum, Cape Cod Life magazine, The NonProfit Times Publishing Group, Cape Cod Cranberry Cookie Co, Live Oak Landscaping, Silva Non-Skid Surfaces, Dance to the Sun Publishers. And many local/regional businesses of all types. I'd love to add you to my list. Check me out – You'll be glad you did.