Binh Dong
Research Director at Cimigo
Based in Ho Chi Minh City, Vietnam
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Seniority
Director
Department
Research & Development
Location
Ho Chi Minh City
Industry
Market Research
Company size
280
Contact information
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b•••••••@cimigo.com
Phone
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Background
About Binh Dong
Binh has a background in business statistics, since 2012 he has been with Cimigo leading a team on quantitative and qualitative researchers. Binh also enjoys moderating focus groups to keep close to consumers. Binh is well versed on various methodologies including segmentation, customer experience and complex designs for choice modelling and product testing. Binh aim to become a respected brand consultant. With strong research knowledge, Binh can help his brand builders to-Explore the market landscape -Understand consumers needs, usage and behavior, interpret and turn consumers and market insights to business actions -Understand consumers' segment and identify the most potential market segment for brand development -Build NPD program, sharpen marketing strategies and deliver meaningful impact on brand development -Build CX program and help brand to level up brand commitment.
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