Birgit Cameron

Background

About Birgit Cameron

Birgit Cameron is the Co-founder and former CEO of Sausalito, CA-based Patagonia Provisions, founded in 2012 with Patagonia Founder Yvon Chouinard. Patagonia Provisions was created as an innovative company to rethink our current food system, and a way to broaden Patagonia’s environmental mission by partnering with scientists and forward-thinking farmers, ranchers and fishermen offering a variety of regeneratively sourced organic food. Under Birgit’s direction, Patagonia Provisions introduced a varied line of mission-based food and beverage products intended to address critical environmental issues while establishing a model to help restore the food chain. Patagonia Provisions doubled its sales each year, as Birgit led rapidly expanded distribution into national grocery stores and outdoor lifestyle chains. In addition, she introduced Patagonia Provisions to international markets in Europe and launched Provisions in Japan and Australia. Birgit has been a fervent advocate, financial supporter, and partner to a variety of likeminded organizations who follow a similar mission to Patagonia's:"We're in business to save our home planet." Her work with Patagonia Provisions has been featured in numerous media outlets, including The Wall Street Journal, The New York Times, NPR and Bloomberg Business Week. In 2016, Birgit produced Unbroken Ground, an award-winning documentary detailing the critical role food plays in solving the environmental crisis, and later that year, working closely with The Land Institute, she introduced Patagonia Provisions’ Long Root Ale, the first beer made with a perennial grain called Kernza. In 2018, she worked as part of a larger Patagonia effort to establish the Regenerative Organic Alliance (ROA). ROA is a new high-bar organic certification that includes optimizing soil health to sequester more carbon, and values animals' and workers' welfare. In 2021 Birgit produced the award-winning Ocean Solution, a short film documenting alternative paths for ocean recovery. Under Birgit’s leadership, Patagonia Provisions became a recognized leader in the organic food movement and was named by Fast Company one of The Most Innovative Companies of 2021. Birgit is currently a strategic advisor and consultant to innovative companies focused on a sustainable future for people and planet. She is General Partner with Align e Capital, and is on the board of Atomo Beanless Coffee, Aarstiderne Denmark, The Marine Stewardship Council (2024), and FoodPrint Nordic Top 50 Farmers.