Birgit Heinold

Background

About Birgit Heinold

Today, successful businesses are taking a leadership role in aligning their business growth to effecting a positive change on societal issues. Therefore, leadership communications needs to dramatically change to exploit its full transformative power. Creating this shift and re-designing the communication strategy to lead the transformation journey of progressive brands excites me most! In my over 20 years’ career in international communications, I partnered with some of the most well-known global brands to shape their reputation, change perception or build excitement for the future. They all evolved above expectations. As Managing Director of Archetype Germany, I’m leading a team of 30 communications consultants: digital strategists, creative thinkers, passionate storytellers, result oriented project managers, and excellent networkers across all channels. We partner with market leaders and category creators to build the world’s most magnetic brands, through strategy, creative, communications, and digital. As Head of Strategic Transformation, Europe, I’m co-leading the European region and innovating our best work – by leveling up our service offering and re-designing our ways of working, empowered by creative thinking and technology.