Birgit Wehrmann

Background

About Birgit Wehrmann

Marketing | Communications | Digital & AI Marketing | Freelancer with 20+ Years of International Experience With over 20 years of experience in marketing, communications, and digital marketing, I currently support companies as a freelancer, helping them design and implement impactful marketing campaigns, communication strategies, and digital initiatives. In my previous role within the corporate development department of the Zeppelin Group, I gained valuable strategic insights and broadened my perspective on cross-functional business growth. From September 2024 to March 2025, I completed an in-depth training program in AI marketing, digital marketing, data-driven marketing, SEO, and social media to enhance my expertise and stay ahead of current trends. My core areas of expertise include: • Developing and executing integrated marketing and communication strategies • Digital campaign planning (social media, SEO, SEA, email) • Content creation & editorial planning (multilingual) • AI-powered marketing tools & data-driven optimization • Brand positioning & international B2B communication • Event & trade fair management • Managing external agencies and service providers • Internal communication & change communication I combine strategic thinking with a hands-on approach and a strong sense for relevant messaging. I enjoy working in teams and contribute fresh perspectives to shape transformation and support sustainable business growth through marketing.