Bitan Sarkar

Background

About Bitan Sarkar

As a Media & Marketing Professional at Rupa & Company Limited, I bring a strategic mindset and hands-on expertise to the dynamic world of brand management and integrated media planning. With over a decade of progressive experience, I specialize in designing and executing high-impact campaigns across TV, Print, Theatre, and Out-of-Home media that elevate brand presence and drive measurable business growth. My career has been defined by my ability to transform complex market insights into actionable strategies, optimizing media investments to maximize ROI and ensure brand resonance in competitive landscapes. Rooted in a solid foundation with certifications including GNIIT in Business System & Information Management and global credentials in Oracle OSQL 10g, I merge technical acumen with marketing intelligence. My expertise extends into negotiating with agencies and channel partners to secure cost-effective media placements, effectively managing media budgets worth crores of rupees, and pioneering 360-degree marketing strategies that enhance consumer engagement. My role challenges me to continuously monitor competitor activities, market trends, and consumer feedback, all fueling refined segmentation and positioning approaches. I take pride in my proficiency with advanced MS Excel tools for MIS reporting, budget allocation, and campaign performance analysis, enabling data-driven optimizations that elevate campaign outcomes. Throughout my journey, I have executed end-to-end media planning for impactful product introductions and ongoing brand campaigns for prominent brands including Frontline, Softline, and Macroman, consistently delivering improved market penetration and sales growth. My leadership in driving brand repositioning projects has reinforced brand equity and expanded market share, underlining my commitment to marketing excellence. Beyond strategic media management, I have contributed to financial operations in collection and credit control roles, enhancing accuracy in invoicing, compliance, and timely revenue tracking, showcasing my versatility and business understanding. My project experience in Business Intelligence highlights my capacity to leverage data analytics for superior decision-making and workflow optimizations, a vital asset in today’s fast-evolving marketing environments. I am passionate about harnessing media strategy, brand stewardship, and market research to innovate marketing campaigns that not only capture attention but also create sustained value.