Blaise Idzikowski

Background

About Blaise Idzikowski

As a Product Specialist at Toyota Ireland, I play a key role in shaping and delivering successful product strategies. I work across product planning, market analysis, and training to ensure each vehicle launch resonates with both customers and the dealer network. • Developed grade strategies and pricing recommendations for new model launches, grounded in in-depth market insights. • Conducted detailed competitor analysis across multiple segments to inform positioning and maintain Toyota’s competitive edge. • Designed and delivered training sessions for Toyota sales teams, equipping them with the knowledge and tools to confidently present new models and technologies. • Collaborated with cross-functional teams to align marketing, sales, and product strategies, ensuring consistent messaging and strong launch execution. Previously, as a Marketing Intern at Toyota Ireland, I supported campaign execution, product communications, and events, further building my understanding of the automotive industry.