Blake Culig

Background

About Blake Culig

Hi there! I'm Blake, a passionate Digital Marketing Manager who helps companies: 1⃣ Generate qualified web traffic using targeted Paid Search + Paid Social campaigns 2⃣ Convert web traffic into leads via CRO & UX optimized webpages 3⃣ Track campaign results to measure ROI and optimize performance! Over the past 4 years, I've had the privilege of leading the execution of paid media strategies for a Fortune 200 company, helping drive significant growth and measurable results, including: Improved ROI for B2C retail client acquisition campaign in 6/7 quarters as account manager (459% in Q2'22 to 978% in Q1'24); Generating $18.87MM gross profit in total at a 633% ROI Launched B2B lead gen campaign that generated $769k profit within 18 months (587% ROI) Launched SMB acquisition campaign that generated $1.01MM within 10 months (522% ROI) Increased online lead volume by 113% MoM for primary business unit via webpage redesign Generated $2.75MM in revenue (LTV) within 4 months of launching new mortgage campaign (11 funded loans from $21k media spend) My journey began with a focus on paid media advertising, mastering platforms like Google Ads, Bing Ads, LinkedIn Ads, and Facebook Ads. Driven by a desire to continuously improve, I expanded my skill set to include web design using CRO and UX best practices, ensuring the webpages I create not only look great, but also convert visitors (driven by paid media campaigns) into qualified leads & account opens. I even taught myself Google Tag Manager and Google Analytics, enabling precise campaign tracking and insightful performance analysis. From the campaign & landing page build, to implementing tracking & analyzing performance, I can create & deploy all aspects necessary for a successful paid media campaign that generates profitable results for businesses. Outside of work, I enjoy traveling (Italy was my favorite), working out (from weight lifting to pickle ball), and most of all, binging Netflix series with my wife (Felicia) & puppy (Harvey). I'm excited to connect with fellow professionals, share insights, and explore new opportunities in the digital marketing world!