Blake Culig

Background

About Blake Culig

I am a Digital Marketing Strategist specializing in Paid Media, with 2+ years of experience supervising the implementation and execution of paid media strategy for a top 20 U.S. bank. Serving as the POC for campaign-level decisions, I lead the implementation of campaign optimizations, all while ensuring alignment and achievement of the overarching business goals. I'm a self-proclaimed nerd who loves leveraging data to inform decisions when solving complex problems, as well as learning new skills to more effectively manage all of the activities necessary to carry out a successful paid media strategy. In addition to knowledge acquired through on-the-job experience, I have earned various certifications in Search Engine Marketing and Social Media Marketing, becoming proficient in Google Ads, Google Tag Manager, Facebook Ads, and Google Analytics. I have equipped myself with the knowledge and expertise to manage the frontend (building campaigns in Google Ads/Facebook Ads), the backend (implementing tracking in Google Tag Manger), and the analytics (creating reports in GA4/Tableau/Excel) for paid media campaigns. Aside from work, I love to travel, try new foods, drive my Mustang, watch soccer, and spend time with friends and family (including my dog).