Blake McElwee

Background

About Blake McElwee

Currently, I lead retention marketing efforts for PayPal across our Core markets, inclusive of North America, Western Europe & Australia. Previously, I led end to end Consumer Strategy and Programming for Google, Facebook and our Financial Partnerships. After graduating from Business School at the University of Michigan in 2014, I had the opportunity to work across the various facets of Marketing at PepsiCo. I led product development for Fountain and Frozen beverages, taking products through the innovation process from concept all the way to in-store execution. I also had the chance to build two brands from the ground up, driving consumer insights work to define brand positioning and develop product prototypes, both of which will be launching in 2018. In my prior Digital Marketing role, I received a crash course on digital media, building a deep understanding of data driven segmentation and activation. I managed social media campaigns and led the selection & implementation of PepsiCo’s first ever DMP. Prior to business school, I worked in Asset Management, which fostered my affinity for data, a passion for investing and a healthy appreciation for pivot tables.