Blake Richardson

Background

About Blake Richardson

Experienced Marketing and Public Information Specialist with a demonstrated history of working within the broadcast media industry. Skilled in writing, Research and Editing and Microsoft Office. EXPERIENCE: Sacramento Municipal Utility District, Sacramento, CA 10/2018-Present Public Information Specialist I - Support SMUD’s 2030 Clean Energy Vision and Clean PowerCity℠ initiatives with internal and external communications - Support multiple business units across SMUD with internal and external communications support for customer programs, initiatives and internal employee campaigns - Manage SMUD’s enterprise awards submittals - Draft, produce SMUD’s monthly Customer Connections newsletter - Script writing, video production and interviewing for internal and external SMUD videos: Board videos, Marketing videos, etc. Sacramento Municipal Utility District, Sacramento, CA 2/2017-10/2018 Marketing Specialist I - Served as project manager for ethnic marketing materials on multiple campaigns including: Time-Of-Day (TOD), Drive Electric, 70 Years Bright, Community and SMUD Energy Store (print, collateral, digital, TV, radio)- Developed storyline content for customer testimonial video shoots with goal to market SMUD’s programs and services - Assisted with creative concepts and copywriting for internal and external channels featuring Bill Alerts, Considering Solar and SMUD’s ‘Brand’ Video - Managed and distributed in-house marketing/communication pieces for events (SMUD Day)- Oversee end to end in-house graphics production process for marketing & communication materials sent to customers (brochures, flyers, digital monitors, etc.)- Received and responded to inquiries from internal employees regarding logos, business cards, brochures and other branding items KCRA 3 News, Sacramento, CA 8/2014 – 12/2016 Sports Producer - Responded to viewer feedback and inquiries on behalf of sports department through email or phone calls - Reached out to viewers to set up live interviews, feature stories and to promote awards - Served as Sports department liaison to newsroom, advised managers on upcoming coverage Sports department had planned - Produced daily sports content and delegated roles and story ideas for Sports department - Served as line producer for Sports Anchor, Del Rodgers and Sports Reporter, Michelle Dapper - Composed scripts to be read on-air by TV talent Skills- Strong communication skills - Excellent judgment, represent SMUD in a positive way - Multitasking - Able to adapt to challenging situations quickly and professionally