Blake Segall

Background

About Blake Segall

My passion is a driving force in creating captivating production that meets the evolving needs of the business and brand while capturing diverse audiences in competitive markets. I am a storyteller and creative leader who thrives when I am able to leave a lasting impression on my audiences. I strive to close the gap between creative and technical teams/systems while producing events that reach upward of 18K. With an early background in media, I have progressed through the industry, demonstrating my leadership skills in both large operations and innovative startups. I introduce systems and processes to elevate the management of production processes, pre-planning, logistics, and milestone tracking while devising creative methods to advance event production and innovative marketing. The evolution of my career has equipped me with the ability to lead through significant shifts in industry and technology. The pandemic catalyzed a cultural shift in the live events industry, emphasizing the need for impactful, hybrid events that combine in-person and virtual experiences. My unique and in-depth understanding of media production and consumption leaves me with an excellent grasp on the evolving landscape, enabling me to skillfully produce content in full alignment with the rapidly changing market and current media environment. AREAS OF EXPERTISE Large-Scale Event Production Audience Engagement Cross-Functional Team Leadership Creative Direction & Brand Activation Technical Execution Event Campaigning and Analysis Multimillion Dollar Budgets KEY ACHIEVEMENTS Applauded grasp on the events industry – skilled across In-Person, Virtual, and Hybrid live events– transforming systems to improve revenue, margins, and overarching satisfaction. Executed high profile productions for clients with market values exceeding $90 billion, with audiences up to in-person attendees and televised viewership of 8.2 million. Instrumental leader in driving the organization’s rapid expansion during its growth from $100 million to $750 million in annual revenue while scaling event attendance from to over in-person attendees. Open to networking and connecting.