Bob Anstine

Background

About Bob Anstine

I build on my experience as a CMO to deliver business success for midsize companies that seek to grow through a rigorous process that identifies business insights, crafts marketing strategies, and drives execution in the marketplace. Following this process owners or CEO's will link their business growth goals to measurable marketing results and improve marketing ROI. • P&L and global leadership responsibility in organizations ranging from $200MM to $1B in the industrial and consumer products industries, including commercial printing, consumer packaging, food, beverage, and musical instruments. • As a consultant, applied these techniques in companies in industries ranging from specialty printing to SAAS technologies to home health care and hospitality outsourced services. • Collaborate with teams developing and delivering successful strategic marketing plans that build competitive advantage, reinforce brand position, and accelerate customer acquisition through multi-touch, multi-channel go to market campaigns. • Expand businesses and brands into adjacent industry segments and complementary product categories. • Accelerate new product development and market launches through a streamlined stage gate process and have implemented comprehensive sustainable packaging programs among manufacturers and customers. • Develop and motivate diverse cross-functional high performing teams to overcome barriers and deliver results on time and on budget. Specialties: Strategic planning, marketing planning, marketing communications, branding and positioning, sustainability, sustainable packaging solutions, new product development, customer value management.