Bob Barker

Background

About Bob Barker

Personal technology and social media is messing with mental health and eating our time. I focus on how to overcome the largely unknown inhibitors of your digital intelligence 3527.1) which affect your work and life success. I have been studying the psychology of digital intelligence (DQ) for many years and have written books, run workshops, created self-assessments (the PDQ score) and coaching programs. I believe this is going to become even more important we become more addicted to online media and as the digital divide becomes wider with the onset of AI, creating a bigger gap between those who are empowered by it and those who are left behind/do nothing. One of the skill sets of digital intelligence is personal branding, which really took off online when I was working in a brand agency during the dotcom era. From 2013, I have taught 100’s of executives in large consultancies and firms about personal branding and LinkedIn. I have also extended this to teaching young people these skills, helping people who are out of work, or early in their career find jobs. As my 40 year marketing career has always been in technology firms, working for large tech brands like NCR, Oracle and DXC, it has always meant being first with new digital marketing approaches, but now it's all about AI and in the context of digital skills working out how to leverage personal agents. The industry moves fast. I started programming in the 70’s using punched cards and when the school trip was to see a computer. It’s amazing what tech can do if we have a curious and disciplined approach to using it. I volunteer as a Digital Champion for Kent County Council and Compaid, helping the digital excluded and aged. Outside work I am married, living in Tonbridge Kent, an empty nester with three grown-up children, and an active member of Hillsong Church which I help establish locally. For leisure, I can be found looking after Grandchildren, traveling, sailing, playing golf, or walking my Cockerpoo Fleur in the countryside. If you want to chat or know more, please contact me at bob@digitalcommonsense.com