Bob Cote

Background

About Bob Cote

IT'S SO SIMPLE It's So Simple For The Manufacturer It's So Simple For The Dealer It's So Simple For The Salesperson It has always seemed to me that the car business, and I think any business, is so fundamentally simple that many people fail at it. I think our business is so simple that we look at it and say, “well, it can't be that simple – it has to be more complicated,” and we proceed to make it more and more complicated because we think it just can't be so simple. So the end result is often failure because we ignore the simplicity of success. My point is that success is simple; it doesn't have to be very complicated. Take care of people, give them a good product, good price, good service, treat them as you would a friend by keeping in touch and they'll come back and buy cars again and again and tell their friends too. It's so simple. Jack K. Williams (1969)