Bob Croesus
Broadcaster-executive Producer -video Professional -experienced Digital Marketer- Content Creator at Wfmz-Tv
Based in Allentown, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Allentown
Industry
Broadcast Media Production and Distribution
Company size
194
Contact information
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b•••••••@wfmz.com
Phone
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Background
About Bob Croesus
Bob is a results-driven TV executive with a proven track record of maximizing productivity, operational efficiency and revenue growth. He has many years of TV experience that have led to operational optimization within his productions while leveraging more than 30 years in the broadcasting / video / digital business. He was a Executive Producer with experience in local, regional and national digital and sales and marketing in broadcast management operations and production. I'm a highly motivated individual with diverse experience in advertising, marketing, and sales. INDUSTRY EXPERTISE: Over 30 years of broadcast experience in managing TV production and studio operations and support. Instrumental in designing and implementing efficiencies within broadcast and production organizations that directly contribute to yearly operational improvements. Proven ability to increase cash flow, market share, and returns-on-investment via innovation and collaboration. Successfully creates imaginative, sales and promotional initiatives that inspire employees, strengthen company and client brands, and maximize profits by anticipating viewer / consumer trends. Bob was named Executive Producer of MBC Teleproductions and local programming producer. Through use of the latest television technology, as well as the savvy management of his staff, Bob has created a production environment that produces original programming, PBSon 40 PBS stations across the US. Bob managed a state of the art television studio with a production team of 25 to 45 people. Despite his many management responsibilities, he continues to create projects both in the studio and out in the field. Multiple Award-winning experience in both major-market broadcast. Specialties: Script writing, high-concept promo production for television and radio, branding, documentaries, show launches, program series, project management and sales.
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