Bob Crum

Background

About Bob Crum

More than 25 years professional experience in Marketing Program Management, Product Marketing, Marketing Communications, Sales Communications, Field Marketing, Partner Marketing, Channels and Direct sales, and Industry / Alliance Marketing. Channels and direct sales experience with demonstrated flexibility and ability to understand and meet customer needs. Extensive expertise in cross-functional Program Management and Sales Operations Management. Recognized for skills in building and leading high performance project teams and working in worldwide cross-functional teams. Demonstrated leader and relationship builder. Broad industry knowledge ranging from enterprise systems to consumer electronics. Dedicated to building relationships between universities and corporations. As a volunteer, I spent ten years as Campus Recruiting Manager for the University of Michigan recruiting team at Hewlett-Packard. I also brought focus on the University of Michigan as a multi-faceted partner for Sun Microsystems, gaining entry to Sun's very selective target university recruiting list. Marketing and communications skills are enhanced by technical and engineering background. Specialties: Sales and Marketing Communications, Product Marketing, Direct and Channel Sales, industry consultant and channel partner relationship building, Field Marketing, Sales Tools program management, building corporate / university relationships.