Bob Dalrymple

Background

About Bob Dalrymple

I am a senior international marketing and communications leader, with twenty years of experience leading breakthrough change in challenging, fast-moving organisations in different sectors. I have experience of the full marketing mix, commercial responsibility, leadership and line management of large multifunctional teams, and organisational development. My commercial and financial skillsets are also highly developed. I have a strong record of developing the teams and individuals I lead, and place a high premium on the value of coaching and working effectively with others. I have useful experience of both the client and agency side of brands marketing. Specialties: Marketing team leadership and coaching; building marketing capability; brand architecture and strategy; proposition development and commercialisation; advertising development; media planning; CRM; PR; digital marketing; brand renovation; international marketing; P&L management; trade marketing.