Bob Edmiston

Principal User Experience Researcher at Amazon Web Services Aws

Based in Seattle, United States

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Seniority

Director

Department

Information Technology

Location

Seattle

Industry

IT Services and IT Consulting

Company size

155K

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b•••••••@amazon.com

Phone

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Background

About Bob Edmiston

Bob is a seasoned user experience researcher and user experience project manager with a track record of positively impacting each stage of the user-centered product lifecycle. Whether it's discovering the sources of trouble and fixing them (Google Pack, Microsoft Passport), creating successful new interaction models (Michelangelo, Microsoft Dynamics Workflow, Lively.com, bringing the 3rd dimension to Air Traffic Control displays), or performing complete UX overhauls (Windows Media, Microsoft Dynamics SL), Bob's passion for seeking great problems and measurable impact has resulted in a track record of positive impact. Bob's education and internship experience prepared him to quickly master a variety of applied methodologies such as usability testing, contextual inquiry field research, in-depth interviews and task analysis. Bob has proven adept at converting user data into formats that are easily used by designers, program managers and product planners. These deliverables have included personas, scenarios, opportunity briefs, competitive analyses, bug reports, research highlight videos and usability scorecards. In addition to research, Bob has also taken on the interaction design and prototyping roles on smaller and faster projects, collaboratively arriving at innovative and elegant ways to help users get their jobs done in less time, errors and training. Skills: Understanding users:* Contextual Inquiry * Persona creation * Focus groups, in-depth interviews Learning "why" things are broken,* Usability testing (RITE, Field, Laboratory, Online)* Early adopter site visits, support issue analysis, cognitive walkthroughs, heuristic analyses Ideation:* Creating solutions * Prototyping competing design alternatives * Driving the rapid-iterative test evaluation (RITE) process Driving change:* Driving usability issues to closure * Mentoring user researchers * Teaching UCD methods Specialties: contextual inquiry field research data collection, persona development, usability testing (remote live testing, RITE, online unattended, baseline, competitive, formative, paper and pencil, accessible), prototyping, interaction design, competitive analysis, research plan development, video editing, international research

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