Bob Greiner

Background

About Bob Greiner

I’m a content strategist and editor with 20+ years of experience helping large organizations communicate more clearly, efficiently, and effectively. I’ve led digital publishing, editorial strategy, and workflow innovation for the IRS, World Bank, and The Washington Post, consistently improving how teams create and deliver high-impact content. Over the years, I’ve guided cross-functional teams through major challenges: launching new legislative content under intense deadlines, curating high-traffic homepages, leading consumer tech coverage from events like CES and E3, and driving award-winning site redesigns. My work blends editorial judgment with data-driven decision-making, balancing user needs, technical requirements, and organizational goals. I’m recognized for critical thinking, problem solving, and diplomacy in navigating complex stakeholder landscapes. Whether the challenge is content governance, SEO, taxonomy, or workflow design, I focus on solutions that make content work harder and reach audiences more effectively.