Bob McCarthy

Background

About Bob McCarthy

Every brand is a story. I transform and elevate those stories via killer messaging, content and strategies.Some snapshots from my career include:* Writing a blog post about a popular grill that bumped the manufacturer from the top spot in SERPs and raised their ire. It became our website's most visited paged and drove sales for months.* Doing the same as above for another grill, which we didn't even sell. I used the blog post to shift readers to other grills we did sell. Savvy.* Developing all of the copy for a nationwide craft beer collaboration to benefit musicians impacted by COVID-19. The campaign was featured in USA Today.* Developing a unique interactive tradeshow experience that became the driving force behind generating more leads and industry buzz for my client than any other event.* Transforming dozens of businesses with creative brand messaging that allowed them to stand apart from the competition.* Reshaping the stories of countless companies through thoughtful website copy and content strategies.A dynamic content director, strategist and creator with agency and in-house experience in B2B and B2C, I offer a unique combination of creativity, strategy and analytics. Portfolio: https://robertrmccarthy.wordpress.com/