Bob Potock

Background

About Bob Potock

Software marketing leader with extensive B2B experience in technology based sales and marketing. A sales growth oriented approach to marketing with a focus on succinct differentiation, lead generation and ecosystem development. Sales and marketing experience in a direct and channel based operations. Marketing automation expertise built on the selection and deployment of Marketo. Successfully deployed a marketing automation solution (Marketo) integrated with Salesforce.com. Lead generation built upon an integrated marketing approach that encompasses marketing automation, web, email, webinars, social media and advertising. Product marketing and development experience in the enterprise software and electronic Computer Aided Design (CAD) industry. Sales and marketing experience spans vertical markets that include Mil/Aero, industrial, medical and telecommunications. Geographical marketing and sales experience includes North America, Europe and Japan. Managed product development teams based in the US, Germany, India and Poland. Past work experience included AT & T Bell Labs, Intel, Unisys and a startup called NeoCAD that was acquired by Xilinx. Specialties: Software marketing, product strategy, lead generation, marketing automation, integrated marketing using social media, web, webinars, email and advertising. Technology based sales and marketing. Direct and channel sales. Enterprise Software, Electronic Computer Aided Design (CAD), embedded systems design and verification.