Bob Sukys

Background

About Bob Sukys

Broad global experience in consumer communication: • Marketing and Advertising consultant for Fortune 500 Companies • Manager – Advertising Development Dept. for P&G Western Europe • Associate Director Advertising Development – P&G Global Beauty Care • Associate Director New Media – P&G • International Liaison - P&G Global Advertising Development Department • Chairman – Advertising Production Management Committee – Association of National Advertisers • Associate Director – Worldwide TV Commercial Production Dept. – P&G • Senior Copywriter – Wendy’s Old Fashioned Hamburgers Proven Leadership • Established and led P&G’s Advertising Development Department, Western Europe • Managed US, European and Global Departments • One of six Charter Members of P&G’s New Media Team forging the path for interactive marketing at the company • Chairman of major ANA committee leading key industry initiatives Thought Leader – Innovation specialist • Created P&G’s first Interactive Advertising Development and Production Best Practices • Wrote the Company’s first white paper on website effectiveness • Helped create and led introduction of P&G’s Computer Bid System worldwide – a buying system that reduced ad production costs by 20% annually • Led a groundbreaking 18-month study on how to get to breakthrough advertising • Co-creator of “Insight Manager” – an effective process for consumer insight development and implementation in communications Training Expert • Led P&G’s Advertising Development training in Asia and Europe • Have created comprehensive branding, marketing and advertising training programs for several Fortune 100 companies (CPG, Pharma, Service, Entertainment industries)