Bogdan Funieru
Managing Director at Neomar Consulting
Based in Romania
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Seniority
C-Team
Department
General Business & Management
Location
Romania
Industry
Market Research
Company size
7
Contact information
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b•••••••@neomar.eu
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Background
About Bogdan Funieru
Founder of Neomar Consulting - one of region's leading market research agencies specialized in industrial markets. Implemented complex research projects in Romania, Bulgaria, Serbia, Croatia, Hungary and other CEE countries. More than 15 years experience in industrial market research and market entry strategy. KEY COMPETENCIES- Research design and methodological advices to clients - Marketing consultancy, marketing plans and strategies - Client relationship management - Business Development - Project co-ordination and implementation - Design of Marketing Information Systems - Questionnaire design (B2B and B2C)- Data analysis, presentation and interpretation of results - Drafting reports and presentations - Desk research EXTENSIVE EXPERIENCE. More than 150 market research and consulting projects supervised and/or conducted by me- Industry and competition analysis (50+ projects)- Market entry studies (30+projects)- Various B2B surveys (30+ projects; most of them in industrial sectors)- Customer satisfaction surveys (25+ projects) – visit - Analysis of clients’ preferences and buying behaviour (15+ projects)- Feasibility studies (for green-field investments in production plants)- General or industry related macroeconomic analysis (15+ projects)- Mystery Shopping (5+ projects)- Integration of market research results into marketing and business plans
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