Boril Ivanov

Background

About Boril Ivanov

With over 6 years of experience in the dynamic and premium world of spirits, I specialize in crafting impactful trade marketing strategies that connect brands with shoppers where it matters most — the point of purchase. I thrive in fast-paced environments and believe that collaboration between brand, sales, and field teams is what delivers market-leading performance. Throughout my career, I’ve led the execution of nationwide campaigns, developed best-in-class in-store visibility, and collaborated closely with commercial and brand teams to ensure flawless execution across On-Trade and Off-Trade channels. I’m passionate about blending data and creativity to drive sell-out, grow share, and create memorable brand experiences. My roots are firmly in spirits — it’s where I developed a deep understanding of premiumization, advocacy, and channel-specific marketing. My current role in beer has sharpened my agility and broadened my expertise.