Seniority
Manager
Department
Other
Location
Amsterdam
Industry
Retail
Company size
106K
Contact information
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b•••••••@nike.com
Phone
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Background
About Boris Genusov
My professional career started at the age of 18 when i joined SonyEricssion Marketing Department responsible for promo, instore and BTL activations. The next major step was the MBA. By that time, my professional experience had already consisted of running two own entrepreneurial ventures together with two years at SonyEricsson. The Course gave deep knowledge in such key business areas as strategy, operational management and marketing. For the last 15 years my professional career is tightly bonded with leading Business and Marketing activities of the top international brands. Its’ success have been recognized on both local and global levels. Long-term thinking, process setting, sufficient people leadership are the key characteristics myself is known for and fundamental for achieving results.
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