Boris Mercier

Background

About Boris Mercier

I am a brand and marketing professional with a 20+ years background in fashion/retail, textile, sustainability, banking, digital & technology management: used to build, lead and collaborate with highly talented multicultural teams able to draw disruptive, efficient and sustainable mid + long term strategies thanks to a transversal vision of the business comfortable managing and taking decisions for 8 figures advertising budgets (Digital, Social, Outdoor & TV) in European, Asian and American markets (US + Latam) highly data-driven and strong believer that your first marketing budget should be dedicated to measurement and analytics experienced in dealing with global celebrities and influencers & building PR and content strategies used to work in English, Spanish & French on a daily basis proud winner with my team of the Best Global Social Media Brand 2016 award at Socialbakers Engage in Prague What else? I'm a recurrent marketing speaker at big events attendees. English, French & Spanish), including key events such as the SDG Media Week during the United Nations General Assembly in New York or SXSW in Austin Sailing is my way to disconnect from our over-connected world