Borislava Pancheva

Background

About Borislava Pancheva

I'm a CRM strategist with over 6 years of experience in email marketing and digital growth. Currently leading the CRM Department at Netpeak Bulgaria, I focus on crafting high-converting customer journeys across email, push, and on-site messaging. My work blends deep customer understanding with data, automation, and creativity to deliver measurable results and real emotional connection. I’m passionate about- Building CRM ecosystems that scale and convert - Designing campaigns that not only sell but inspire - Training future CRM experts through education & mentorship - Exploring the intersection between AI, personalization & retention Speaker at top industry events Educator at SoftUni Digital Dog lover, storyteller & loyal advocate for the human side of marketing Let’s connect if you're into smart CRM, ethical marketing, or just want to talk about the future of email in an AI-powered world.