Bouba Siby

Background

About Bouba Siby

Business developer and analyst, team leader, with a strong capacity to create contacts and durable partnership. Always looking at challenges and business opportunities. Specialties: FORMATION & PROFILE • 8 years of successful sales (wholesale & retail) experience in global, multinational corporations between Paris - Milan - New York and Hong Kong. • Deep understanding of EMEA / APAC markets and competitors environment with a large network of partners, driven with a large contacts database and mapping. • Full professional proficiency in French, Italian, English and Spanish. Currently learning Russian. • Graduated in international business management. • Very good capacity to adapt to any work culture and environment, acting as a brand ambassador. • Willingness to leverage accurate digital tools to drive the business. BUSINESS AND STRATEGY • Able to define and put in effectiveness strategies and efficient processes for new businesses; or revamp and consolidate distribution for existing ones increasing profitability with financial insights. • Working with all type of distribution canal: retail, franchises, agent, distributor, wholesale multibrand, e-commerce, market places, department stores (with shop-in-shop) to develop results and growth opportunities. Customer’s satisfaction driven. • Experienced in managing profit and loss of a medium-scale businesses, sales, budget negotiations & OTB, wholesale and retail accounts management, distribution strategies, luxury retail, marketing campaigns, brand positioning. MANAGEMENT & COORDINATION • Collaborative, participative manager, includer and activator, leading by example, strong communicator. Attentive to details and pro activity with an entrepreneurship mindset. • Ability to successfully lead a cross-functional team to drive actions to develop new business ventures, negotiating complex transactions. • Closely working with different teams (sales, marketing, merchandising, logistic and shipping, finance, design, product, HR and direction). REPORTING • Skilled in delivering qualitative / quantitative market & performance analysis, deep and relevant reports and presentations. • Skilled in conducting development planning and action plans, communicating effectively with all levels of management on different business issues. • Highly product oriented and sensitive to trends, product merchandising and visual merchandising. • Excel advanced user, meticulous and organised.