Bracken Markins
Manager, Marketing Operations Analytics at Lendingtree
Based in Charlotte, United States
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Seniority
Manager
Department
Other
Location
Charlotte
Industry
Financial Services
Company size
1.4K
Contact information
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b•••••••@lendingtree.com
Phone
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Background
About Bracken Markins
With over five years of experience in marketing analytics, I am a manager of marketing operations analytics at LendingTree, where I lead the analysis and testing of marketing operations. I have multiple certifications in Tableau, Google Analytics, and Google Campaign Manager, and I use these tools to deliver data-driven insights and recommendations to optimize marketing performance and ROI. I have also worked as a manager of business intelligence and accountability at Initiative, and a senior analyst at CMI Media Group, where I gained valuable experience in campaign analytics, reporting, and dashboarding for various clients in the insurance industry. I am passionate about finding innovative and effective ways to measure and improve marketing outcomes, and I enjoy working with a diverse and collaborative team of marketing professionals. My goal is to leverage my skills and expertise in marketing analytics to help LendingTree achieve its mission of empowering consumers to make smarter financial decisions.
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