Brad Chestnut

Background

About Brad Chestnut

I’m a media and analytics professional with a focus on making marketing more effective through better use of data. At Lionsgate, I lead the Data Team within Global Paid Media & Analytics, where we work across Theatrical, Home Entertainment, and DTC campaigns to improve targeting, measurement, and performance.My role centers on connecting audience signals to media strategy. I've deployed CAPI integrations, led the adoption of UTMs across the marketing group, and leveraged platform APIs to better understand what’s working and where we can improve. I collaborate closely with with our internal teams and agency partners to make sure our media efforts are both privacy-compliant and impactful.Whether it's building dashboards, streamlining campaign processes, or digging into data to find what’s driving results, I’m focused on making sure media decisions are backed by real insight and real outcomes.