Brad Groff
Chief Financial Officer at The Plant Company
Based in Charlottesville, United States
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Seniority
C-Team
Department
Finance & Accounting
Location
Charlottesville
Industry
Horticulture
Company size
39
Contact information
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b•••••••@theplantcompany.com
Phone
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Background
About Brad Groff
I am a leader in strategy, operations, and finance, working with growth-stage companies to fuel expansion and profitability. Across my 20+ year career, I have steered companies through growth, sales, product launches, turnarounds, divestitures, mergers, and day-to-day complexities. Whether in large portfolio companies or scrappy start-ups, my message is the same: My job is to make sure you can do your job, and together we will drive toward a shared strategic vision. I have worked across a wide variety of industries – wireless, software, education – and have worn many hats. A CPA by training, my capabilities include shoring up processes and organizational structure, while rising above the details to prepare for what’s ahead. When working with executive teams, my priorities are full and open communication, a unified front, and inclination toward action. I work with leaders to build internal momentum, define and reinforce company culture, and put team members in roles that make best use of their skills.
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