Brad Hudson

Background

About Brad Hudson

Whether it’s connecting the big strategic picture to the nitty-gritty details or finding the through line between people and process, I find ways to optimize business goals within current industry dynamics and discover new opportunities for scale in existing capabilities. I’m at my best leading cross-functionally to optimize, build, and develop businesses. CAREER BENCHMARKS STRATEGIC LEADERSHIP – Engineered and executed a national Tomatoes strategy leveraging Circana market and trade analytics, resulting in an additional $9M in net sales and revitalizing our brand’s market position. PROJECT MANAGEMENT – Advanced commercialization of 54 new Club SKUs worth $23M in net sales, serving as the liaison between internal and external stakeholders. INTEGRATED ANALYTICS – Architected a comprehensive sales dashboard that contributed to a $4M annual revenue increase and a 70% growth in distribution at a major convenience retailer. CATEGORY LEADERSHIP – Harnessed customer segmentation and best-in-class merchandising principles to replace a major competitor in the Frozen Meals category at Dollar General, generating an incremental $2M in net sales annually. COACHING & MENTORING – Coached the Customer Business Manager in standardizing stakeholder communication, enhancing lead-time and implementation, resulting in $1.4M increased net sales.