Brad Leichliter

Background

About Brad Leichliter

Summary:Experienced private brands and catalog merchandiser with sales and profit and analysis expertise and market awarenessSkills:Microsoft Office, Adobe, ElVis, Vendor Relations, Analytical, Researching, Creativity, Negotiating, Decision MakingExperience:Private Brands MerchandiserApril 2021-PresentIncreasing and improving in use photography while streamlining processes.Collaborating with Catalog Production and Internet Marketing to improve product visibilityFinding new products to add to private label offeringMaintaining current vendorsCatalog MerchandiserJuly 2004-April 2021Manage product layout, content, product analysis, and special projects in all Summit Racing catalogsAssist in shaping catalog marketing experience using knowledge of currentmarket trends and aftermarket industry exposureContribute to catalog plans & strategies; work to ensure catalog experience is instep with other Summit Racing marketing initiativesCreate overviews for all catalogs. Communicate with Advertising, Merchandising, and Catalog Production staff to keep the catalog processes and projects on schedule Use reporting software to analyze the performance of SKU's and vendors for sales, unit volume, and profit contribution in Summit Racing catalogsAdjust product presentation as necessary, and evolve the overall catalog experience Make decisions for improving photography, product copy, or page layout and assist in the implementation of those changes Select hero vehicles, products, and/or brands for catalog covers and feature pages as well as special offers, sale items, Summit Bucks and moreRelated Skills, Experience and Hobbies:Some experience operating small equipment such as mini excavator, skid steer, small loader, zero turn mower, chainsaw etc.Familiar with trailering/towing and securing loaded trailers.Mechanically minded, hobby mechanic.