Brad Pervell

Background

About Brad Pervell

Brad has been involved in the perishable and non-perishable grocery industry for over 20 years – both traditional supermarket and military resale channels. He has been recognized during his work history as an innovator, a leader, and a business development leader by the several Fortune 100 companies he has worked with (Carnation Co. – now Nestle; Van den Bergh Foods – now Lipton; Kellogg’s USA, Jon Donaire Desserts – now Rich Products Corp), Bake One, and Donsuemor. For the last 20 years Brad has concentrated his efforts in the Deli/Bakery area of the supermarket perishable channel, specializing in bakery. His collaborative ideation with major supermarkets chains, club stores, and major coffee shop chains, such as Winn Dixie, Albertsons, Kroger, Safeway, Whole Foods, and Costco, has led to increases in profitable volume for the companies he has worked with but, most importantly, developed increased profitable sales for his customer(s). This experience led Brad to be recruited by a military contractor (Special Markets, Inc, which specializes in the operations of the retail Deli/Bakery departments in the US Commissary system) to revitalize its’ bakery department, streamline distribution to locations, increase variety, and to maintain company sustainability. Specialties: • 20+ years in Dry and Perishable Food Sales o (Frozen Grocery, Dairy, Deli and Bakery) Desserts, Ice Cream, Yogurt, Deli Meat, Deli Cheeses, Breads, Snacks • Strong leadership and communication skills • Full understanding of profit and loss statements • Consistently delivered on sales goals while increasing profitability