Brad Rooke

Background

About Brad Rooke

Over the span of 34 years Brad Rooke has created business development programs (i.e. investment, distribution, OEM partnerships, engineered systems, procurement vehicles, VAR consortiums, etc.) and generated sales that made significant contributions in helping establish a number of pre-existing and young start-up organizations (VARs, System Integrators, & Manufacturers) realize a large customer base, achieve local/global brand recognition, and/or obtain market dominance in a particular category/geography. As a certified Sales Professional who abides by the CPSA's Sales Institute Code of Ethics Brad assists organizations meet/exceed their objectives in the capacity of Business Development & Sales. Prior to his current position at Tricentis Brad has held a number of key positions such as being the VP of Sales at Breqwatr (on premise IAAS Private Cloud), established the Ontario Government practice at ServiceNow, was the first Canadian Account Executive at Solidfire (market leader in all-flash storage), second Regional Territory Manager at Isilon Systems (a division of EMC), and was the Founder/Owner of a number of successful IT firms: Orbit Technologies (a holding company comprised of technology based business organizations), GPL (offered an extensive portfolio of solutions designed for the data centre), Sevion Solutions (provided turn-key managed services that transitioned IT Resellers to Managed Service Providers), Verdias (sustainability consulting firm) and Appariti (sales consulting and management firm). Previously, Brad built and managed top revenue accounts as a Senior Account Manager and Global Account Manager for NetApp (leading vendor for data storage systems), Unis Lumin/SoftChoice (Cisco Communications Integrator), and Anixter (Communications Distributor). Brad has also assisted IT firms in their Marketing efforts where he has been responsible for both Advertising and Product Management. Brad attended Humber College for Marketing and earned a BCOM degree in Communication Studies at the University of Windsor