Bradley Schmidt

Background

About Bradley Schmidt

Is your business secured within concentric MOATs, protecting it against others who would happily eat your lunch? In a world where ideas are easily copied, you need a partner who can construct a marketing citadel that integrates with your innovations, goals, and initiatives, creating an impenetrable moat around your value proposition. A unique and clear Category & Brand Position are foundational elements of your marketing strategy, but they cannot exist in a silo, they have to integrate into your business goals. This is key to building your moat. We equip B2B manufacturers with powerful positioning strategies to dominate their market. WHO IS BRADLEY? At my core, I'm a futurist and problem solver. I particularly enjoy challenging business problems. The more diverse the better. I'm a compulsive learner. I've learned a ton of lessons from my many successes. But the deepest lessons I've learnt have been from my 'failures'. It's from these combined experiences that I serve my clients. I've worked with top ad agencies on production of marketing & ads for TV, radio, multimedia and print. Worked the corporate ladder and run my own businesses in a variety of industries. I've spent my own money on marketing my own businesses, felt the pain of it not working. But also experienced the elation of hitting the sweet spot. WHAT CAN YOU DO FOR ME? When we work together on your business we first unpack the core of your business. Then repack the elements to structure your business to deliver on its potential. Strategy before tactics. We don't try fit you into some generic paint-by-numbers formula. We formulate a strategy, designed to fit into how YOU run YOUR business. Once we have a strategy, we build a moat (your competitive advantages) around YOUR business. THE RESULT? A moat that protects your knowhow and turns your ideas and products into valuable assets. Assets that you can deploy to your competitive advantage. SERVICES 1. If you are interested in digging deeper into communicating your value and standing out as one of the best, sign up for a Business Model Alchemy Workshop. If you are launching product(s) into a new territory, the standard MBA approach is not enough to address your risks. Ask me about a Business Moat Alchemy engagement. You need to turn your innovation into a valuable asset, sign up for an IP Business Model Alchemy Workshop. To learn more about how we perform Marketing Alchemy for you, book a session: https://tidycal.com/sbma