Brandon Bennett

Background

About Brandon Bennett

Passionate, structured, and results-driven professional with over 21 years of experience in the fitness industry. Highly skilled and comfortable wearing multiple hats, I have consistently demonstrated a strong commitment to continuous learning and professional development. Advocating for ongoing leadership training and education for my team is a priority for me, as I am passionate about developing individuals and witnessing their growth. With a proven track record in personal training and gym leadership, I bring a unique blend of technical expertise, strategic thinking, and creative problem-solving to every project I undertake. I thrive in dynamic environments where I can drive innovation and exceed expectations—fueled, of course, by the proper energy drink. I am deeply committed to fostering a culture of growth and development, both personally and professionally. My strong communication skills, coupled with a collaborative mindset, allow me to effectively engage with team and non-team members at all levels and build strong, lasting relationships. Key Responsibilities & Achievements: Lead all fitness and personal training operations across multiple clubs, overseeing performance, culture, and development of a high-performing training team. Designed and executed scalable systems for onboarding, staff training, and leadership development that improved trainer retention and productivity. Launched club-wide initiatives like “Stretch Strong” to drive member engagement and increase PT sales. Partner with club leaders to align training strategy with membership trends, club goals, and financial KPIs. Mentored and promoted dozens of team members into leadership roles including AFMs, Fitness Managers, and Master Trainers. Built a strong leadership culture rooted in accountability, service, and continued education — driving measurable improvements in club morale and member satisfaction. Highlights: Oversaw the hiring and development of over 100+ personal trainers across multiple markets. Helped implement consistent 6-month and 12-month retention benchmarks through mentorship and accountability systems. Regularly partner with REX PT group and industry leaders to bring best practices into local clubs.