Brandon Bigos

Background

About Brandon Bigos

Search engine marketing (SEM), Pay Per Click advertising (PPC), Search Engine Optimization (SEO), Social Media Marketing (SMM) landing page optimization, web analytics, lead generation, e-commerce, branding, traffic acquisition, content advertising. Project management, client/vendor relationship, account management. • Client expertise: Health & Wellness, Healthcare, e-Commerce, B2B software, B2C software, Education. • Comprehensive knowledge online advertising models; including: CPM, CPL, CPA, CPC, CPT • Search Engine Marketing (SEM). Keyword list generation, Advanced bid management and Ad optimization skills. Able to lower CPCs and raise CTRs, thus improving Quality Score. • Advanced knowledge of all SEM, search platforms; AdWords, AdCenter, Facebook, as well as numerous 2nd Tier search providers. Maintain personal contacts within each company to assist in enhanced optimization projects. Expert knowledge of PPC advertising and SEM best practices. • Advanced knowledge of all SEM bid management platforms: Marin Software, Acquisio, eSearchVision • SEO expertise. Strong at tracking metrics, identifying key performance indicators, and increasing ROI. Experience with multiple analytics tools • Professional Certifications: Google Adwords, Google Analytics (GA), Microsoft adExcellence Specialties: • SEM: Create, build out, re-structure and optimize PPC campaigns; tighten ad groups; write keyword centric ad copy; build out keyword & negatives list • SEO: technical/performance audits; site optimization tags; internal & external linking; directory listing; brand awareness; increasing traffic and rankings; monthly reporting; data analysis; improved crawability and visibility; keyword research & mapping • Social Media: best practice; strategy; creating & maintaining accounts; analytics