Brandon Cervelli

Background

About Brandon Cervelli

Beverage executive and startup brand builder with 15+ years of experience scaling CPG brands from “case 1” through national expansion. I’ve led across commercial strategy, national sales, distributor management, merchandising, and field execution, consistently driving the metrics that matter most — distribution growth, retail velocity, incremental revenue, execution compliance, and profitable scale.I bring a highly integrated operator mindset across the full beverage business — partnering closely with operations, logistics/supply chain, finance, marketing, and product to strengthen forecasting, improve inventory flow, optimize sell-in/sell-through, and ensure consistent product on shelf performance at retail.I’ve also been part of two major acquisitions — BODYARMOR Sports Drink and Core Hydration — with firsthand experience building brands and teams that create long-term enterprise value.